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KhushalRupala
I build things. Sometimes they work.
About Khushal Rupala
I’m a builder from India and a partner at Aells Studio, which I started with two college friends. I’ve taken several products from idea to working software. Aells went furthest: a production Meta ads agent with real users and the first subscriptions I ever sold.
I can disappear into difficult systems and architecture for months. ADHD makes that intensity easy and consistency harder. It also taught me that proving I can build is not the same as finding something people keep using. I’m trying to get better at the second part.
Right now
I’m narrowing Forrel to one painful workflow we keep running into while making AI-assisted creative work at Aells Studio. We’ll prove it on real paid jobs, then see if other agencies want it. The larger product can wait.
Contact Khushal Rupala
If you work on AI creative production and know this kind of pain, I’d like to hear from you.