# Khushal Rupala

> I build things. Sometimes they work.

## About

I'm a builder from India and a partner at Aells Studio, which I started with two college friends. I've taken several products from idea to working software. Aells went furthest: a production Meta ads agent with real users and the first subscriptions I ever sold.

I can disappear into difficult systems and architecture for months. ADHD makes that intensity easy and consistency harder. It also taught me that proving I can build is not the same as finding something people keep using. I'm trying to get better at the second part.

## Right now

I'm narrowing Forrel to one painful workflow we keep running into while making AI-assisted creative work at Aells Studio. We'll prove it on real paid jobs, then see if other agencies want it. The larger product can wait.

## Contact

If you work on AI creative production and know this kind of pain, I'd like to hear from you.

- Email: [khushal@aells.com](mailto:khushal@aells.com)
- X: [@khushalrupala](https://x.com/KhushalRupala)

Canonical page: https://khushal.aells.com/